Purchase and consumption habits for quinoa and amaranth in Brazil
DOI:
https://doi.org/10.5327/fst.00234Keywords:
amaranthus, Chenopodium quinoa, consumer profile, diet diversification, functional foodsAbstract
A large amount of information about consumer profile can be obtained when consumption habits are observed. Thus, the aim of this work was to identify the profile of consumers and their consumption habits in relation to quinoa and amaranth in Brazil. Data were collected through an online questionnaire survey method, covering aspects such as consumer profile, knowledge and consumption of quinoa and amaranth, diet diversification, and packaging preferences. Within two months, 520 responses were obtained. Around 90% of participants knew quinoa and 43% knew amaranth. High nutritional quality and diet diversification were the main motivations for the consumption of these pseudocereals, and the purchase of these products in grains and in bulk were the most common forms of commercialization among participants. Despite quinoa being more widely consumed, it was concluded that most participants were interested in including amaranth in their diets. A broader dissemination of these foods could contribute to their inclusion in the diet of an increasing number of people.
Downloads
References
Aderibigde, O. R., Ezekiel, O. O., Owolade, S. O., Korese, J. K., Sturm, B., & Henzel, O. (2022). Exploring the potentials of underutilized grain amaranth (Amaranthus spp.) along the value chain for food and nutrition security: A review. Critical Reviews in Food Science and Nutrition, 62(3), 656-669. https://doi.org/10.1080/10408398.2020.1825323
Almeida, S. G., & Sá, W. A. K. (2009). Amaranto (Amaranthus spp.) e quinoa (Chenopodium quinoa): alimentos alternativos para doentes celíacos. Ensaios e Ciências Biológicas, Agrárias e da Saúde, 13(1), 77-92.
Alyrio, R. D. (2009). Métodos e técnicas de pesquisa em administração. Fundação CECIERJ.
Amaya-Farfan, J., Marcílio, R., & Spehar, C. R. (2005). Deveria o Brasil investir em novos grãos para a sua alimentação? A proposta do amaranto (Amaranthus sp.). Segurança Alimentar e Nutricional, 12(1), 47-56. https://doi.org/10.20396/san.v12i1.1838
Angeli, V., Silva, P. M., Massuela, D. C., Khan, M. W., Hamar, A., Khajehei, F., Graeff-Hönninger, S., & Piatti, C. (2020). Quinoa (Chenopodium quinoa Willd.): An overview of the potentials of the “golden grain” and socio-economic and environmental aspects of its cultivation and marketization. Foods, 9(2), 216. https://doi.org/10.3390/foods9020216
Ascheri, J. L. R., Carvalho, C. W. P., & Spehar, C. R. (2004). A extrusão do amaranto no desenvolvimento de produtos: caracterização físico-química. Embrapa Agroindústria de Alimentos.
Azevedo, B. L., Alves, P. A. B., Antunes, V. C., Amâncio, G. C. S., & Melo, J. O. (2022). Profile of quinoa consumption and consumers’ perception of its nutritional and functional value. Research, Society and Development, 11(15), e333111536668. https://doi.org/10.33448/rsd-v11i15.36668
Balakrishnan, G., & Schneider, R. G. (2022). The role of amaranth, quinoa, and millets for the development of healthy, sustainable food Products - A concise review. Foods, 11(16), 2442. https://doi.org/10.3390/foods11162442
Besantes-Morales, E. R., Alconada, M. M., & Pantoja, J. L. (2019). Quinoa (Chenopodium quinoa Willd.) production in the andean region: Challenges and potentials. Journal of Experimental Agriculture International, 36(6), 1-18. https://doi.org/10.9734/jeai/2019/v36i630251
Borges, J. T., Bonomo, R. C. F., Paula, C. D., Oliveira, L. C., & Cesário, M. C. (2010). Características físico-químicas, nutricionais e formas de consumo da quinoa. Revista Temas Agrários, 15(1), 9-23. https://doi.org/10.21897/rta.v15i1.815
Brito, V. S. (2016). Quinoa da gênese ao século XXI: 500 anos de dormência para uma nova perspectiva na alimentação. Contextos da Alimentação, 5(1), 81-98.
Canesqui, A. M. (2005). Mudanças e permanências da prática alimentar cotidiana de famílias de trabalhadores. In A. M. Canesqui & R. W. D. Garcia (Eds.), Antropologia e nutrição: um diálogo possível (p. 167-210). Fiocruz. https://doi.org/10.7476/9788575413876.0010
Ferreira, T. A. P. C., Matias, A. C. G., & Arêas, J. A. G. (2007). Características nutricionais e funcionais do amaranto (Amaranthus spp.). Nutrire, 32(2), 91-116.
Freitas, H., Oliveira, M., Saccol, A. Z., & Moscarola, J. (2000). O método de pesquisa Survey. Revista de Administração, 35(3), 105-112.
Gerhardt, T. E., & Silveira, D. T. (2009). Métodos de Pesquisa. Editora da UFRGS.
Gomes, H. M. S., & Teixeira, E. M. (2016). Pirâmide alimentar: guia para alimentação saudável. Boletim Técnico IFTM, 2(3), 10-15.
Ishimoto, E. Y., & Monteiro, P. M. (2010). Quinoa (Chenopodium quinoa Willd) as functional food. Revista Brasileira de Ciências da Saúde, 8(24), 62-67. https://doi.org/10.13037/rbcs.vol8n24.1058
Jan, N., Hussain, S. Z., Naseer, B., & Bhat, T. A. (2023). Amaranth and quinoa as potential nutraceuticals: A review of anti-nutritional factors, health benefits and their applications in food, medicinal and cosmetic sectors. Food Chemistry: X, 18, 100687. https://doi.org/10.1016/j.fochx.2023.100687
Kheiry, B., & Nakhaei, A. (2012). Consumers’ green purchase decision: an examination of environmental beliefs, environmental literacy and demographics. International Journal of Marketing and Technology, 2(9), 171-183.
Lachat, C., Raneri, J. E., Smith, K. W., & Termote, C. (2017). Dietary species richness as a measure of food biodiversity and nutritional quality of diets. Proceedings of the National Academy of Sciences of the United States of America, 115(1), 127-132. https://doi.org/10.1073/pnas.1709194115
Parasuraman, A., Grewal, D., & Krishnan, R. (2006). Marketing research. Cengage Learning.
Patreau, V., Bernard, S., Leroux, J., Bellemare, M., & Morissette, J. (2023). Consumer interest and willingness to pay for in-bulk products with reusable packaging options. Frontiers in Sustainability, 4, e1228917. https://doi.org/10.3389/frsus.2023.1228917
Petrescu, D. C., Vermeir, I., & Petrescu-Mag, R. M. (2020). Consumer understanding of food quality, healthiness, and environmental impact: A cross-national perspective. International Journal of Environmental Research and Public Health, 17(1), 169. https://doi.org/10.3390/ijerph17010169
Ramalho, R. R. (2019). Comportamento de compra da geração millennial no retalho alimentar: produtos embalados vs produtos a granel. Dissertação de Mestrado, Universidade de Lisboa.
Rojas-Rivas, E., Espinoza-Ortega, A., Thomé-Ortiz, H., & Moctezuma-Pérez, S. (2019). Consumer’s perception of amaranth in Mexico: a traditional food with characteristics of functional foods. British Food Journal, 121(6), 1190-1202. https://doi.org/10.1108/BFJ-05-2018-0334
Schmidt, D., Verruma-Bernardi, M. R., Forti, V. A., & Borges, M. T. M. R. (2023). Quinoa and Amaranth as functional foods: A review. Food Reviews International, 39(4), 2277-2296. https://doi.org/10.1080/87559129.2021.1950175
Spehar, C. R. (2006). Adaptação da quinoa (Chenopodium quinoa Willd.) para incrementar a diversidade agrícola e alimentar no Brasil. Cadernos de Ciência & Tecnologia, 23(1), 41-62.
Tarouco, E. E. G., Morigi, G., & Fonseca, T. A. (2019). Consumo e comercialização de quinoa em São Miguel do Oeste – SC. Monografia, Instituto Federal de Educação, Ciência e Tecnologia de Santa Catarina.
Tavares, M. (2011). Estatística aplicada à administração. UFSC.
Universidade de São Paulo (USP) (2023). Tabela Brasileira de Composição de Alimentos - TBCA (versão 7.2). Universidade de São Paulo (USP) – Food Research Center (FoRC). Retrieved from http://www.fcf.usp.br/tbca
Teixeira, D. L., Spehar, C., & Copati, S. L. A. (2003). Caracterização agronômica de amaranto para cultivo na entressafra no Cerrado. Pesquisa Agropecuária Brasileira, 38(1), 45-51. https://doi.org/10.1590/S0100-204X2003000100006
Valencia-Chamorro, S. A. (2003). Quinoa. In B. Cabalero, L. C. Trugo, & P. M. Finglas (Eds.), Encyclopedia of food science and nutrition (p. 4895-4902). Academic Press. https://doi.org/10.1016/B0-12-227055-X/00995-0
Vispute, S. R., Mandlik, R., Sanwalka, N., Gondehalekar, K., & Khadilkar, A. (2023). Dietary diversity and food variety scores and their association with nutrition and health status of Indian children and adolescents: A multicenter study. Nutrition, 111, 112039. https://doi.org/10.1016/j.nut.2023.112039
We Are Social Inc. (2021). Digital 2021: Brazil. We Are Social Inc. Retrieved from https://datareportal.com/reports/digital-2021-brazil
Zevallos, V. F., Herencia, L. I., & Ciclitira, P. J. (2015). Quinoa, coeliac disease and gluten-free diet. In D. Bazile, D. Bertero, & C. Nieto (Eds.), State of the art report of quinoa in the world in 2013 (p. 300-313). FAO/CIRAD.
