Assessment of consumers’ knowledge about A2 milk: paving the way for the Brazilian market

Autores

  • Ingrid Laíse Silvestre de Oliveira Universidade Federal do Rio Grande do Norte, Academic Unit Specialized in Agricultural Sciences, Macaíba, Rio Grande do Norte, Brazil. https://orcid.org/0000-0003-3685-289X
  • Emmanuella de Oliveira Moura Araújo Universidade Federal do Rio Grande do Norte, Academic Unit Specialized in Agricultural Sciences, Macaíba, Rio Grande do Norte, Brazil. https://orcid.org/0000-0003-3600-7805
  • Sérgio Marques Júnior Universidade Federal do Rio Grande do Norte, Academic Unit Specialized in Agricultural Sciences, Macaíba, Rio Grande do Norte, Brazil. https://orcid.org/0000-0002-6008-8038
  • Katya Anaya Universidade Federal do Rio Grande do Norte, Health Sciences College of Trairi, Santa Cruz, Rio Grande do Norte, Brazil. https://orcid.org/0000-0002-4394-7777
  • Cláudio Vaz Di Mambro Ribeiro Universidade Federal da Bahia, Veterinary and Animal Science School, Salvador, Bahia, Brazil. https://orcid.org/0000-0001-8676-3225
  • Danielle Cavalcanti Sales Universidade Federal do Rio Grande do Norte, Academic Unit Specialized in Agricultural Sciences, Macaíba, Rio Grande do Norte, Brazil. https://orcid.org/0000-0003-0230-3446
  • Vivian Fischer Universidade Federal do Rio Grande do Sul, Postgraduate Program in Animal Science, Porto Alegre, Rio Grande do Sul, Brazil. https://orcid.org/0000-0002-7670-7454
  • Helena Fagundes Karsburg Fairfood – Agência de Certificação, Belo Horizonte, Minas Gerais, Brazil.
  • Riva de Paula Oliveira Universidade Federal do Rio Grande do Norte, Department of Cell Biology and Genetics, Natal, Rio Grande do Norte, Brazil. https://orcid.org/0000-0002-6092-6142
  • Adriano Henrique do Nascimento Rangel Universidade Federal do Rio Grande do Norte, Academic Unit Specialized in Agricultural Sciences, Macaíba, Rio Grande do Norte, Brazil. https://orcid.org/0000-0002-2835-4156

DOI:

https://doi.org/10.5327/fst.537

Palavras-chave:

dairy consumption, health benefits, marketing strategies, milk alternatives, beta-casein

Resumo

Bovine milk is a significant source of proteins, carbohydrates, lipids, and vitamins, playing a fundamental role in human diets. However, consumption can be restricted in individuals with disorders such as cow’s milk protein allergy and lactose intolerance, which are often confused but have different origins. The aim of this study was to assess the population’s knowledge of A2 milk and investigate the consumption profile of milk and its derivatives, especially regarding health. A survey was conducted using online questionnaires applied to 2,054 participants from different regions of Brazil. The questionnaires addressed milk consumption, associated dysfunctions, knowledge about cow’s milk protein allergy, lactose intolerance, and A2 milk. Results showed that 62.6% of participants regularly consume milk and dairy products, and 19% associate milk consumption with health disorders. However, most were unaware of the difference between cow’s milk protein allergy and lactose intolerance and the characteristics of A2 milk. Despite this, 76.4% considered it important that milk be produced exclusively from A2A2 cows. Although there is potential demand for A2 milk, lack of knowledge and limited availability remain barriers to consumption. Some consumers would pay more for A2 milk if it were more accessible. Strategies are essential to raise awareness and expand its market supply.

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Publicado

2025-11-25

Como Citar

Oliveira , I. L. S. de, Araújo, E. de O. M., Marques Júnior, S., Anaya, K., Ribeiro, C. V. D. M., Sales, D. C., Fischer, V., Karsburg, H. F., Oliveira, R. de P., & Rangel, A. H. do N. (2025). Assessment of consumers’ knowledge about A2 milk: paving the way for the Brazilian market. Food Science and Technology, 45. https://doi.org/10.5327/fst.537

Edição

v. 45 (2025)

Seção

Artigos Originais